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EDUCATION


Virginia Commonwealth University
Mass Communications - News Editing
2001 - 2004
  • Society of Professional Journalists - VCU Chapter
  • The Commonwealth Times - Managing Editor
  • VCU Rugby - Co-captain


College of Charleston
Mass Communications
1999 - 2000
  • The St. George Street Observer - Photo Editor


EXPERIENCE


Email Copywriter
Capital One - Richmond, VA
April 2013 - Present; August 2009 - January 2012
  • Crafted copy for more than 300 of the Fortune 200 company’s email marketing campaigns, averaging 35 million successfully delivered messages each month
  • Collaborate with designers, project managers, and multiple lines of business to ensure outgoing emails are brand compliant, factually accurate, flawlessly functional, and successfully evade the toughest SPAM filters
  • Analyze past email performance and up-to-date market research to implement modern best practices for optimal email delivery, effectiveness, and ROI
  • Study customer segments to address each carefully and appropriately in email copy

Electronic Communications Specialist
Getloaded - Richmond, VA
February 2012 - April 2013
  • Reestablished a unique brand voice that more accurately depicted Getloaded as the "friend of the trucker" and industry leader for freight matching
  • Involved in all marketing, advertising, and PR projects from conceptualization to in-hand collateral
  • Managed daily interactions on numerous social media outlets
  • Acted as brand ambassador at numerous annual trade shows and marketing events

Owner/Marketing Manager
Hacksaw Bail Bonds - Richmond, VA
May 2010 - May 2012
  • DCJS-trained and licensed property bail bondsman and fugitive recovery agent
  • Responsible for brand integrity as well as production and implementation all media outreach and marketing plans
  • Provided daily maintenance of website (hacksawbail.com) and all social media efforts, including Facebook, Twitter, and LinkedIn accounts
  • Produced and managed all advertising efforts with a massive focus on non-traditional methods, SEO, and search engine marketing

Senior Copywriter
Circuit City - Richmond, VA
September 2008 - January 2009
  • Created homepage and landing page copy that expressed brand voice, engaged consumers, and supported online marketing traffic and revenue objectives
  • Collaborated with designers and multiple lines of business to ensure that copy and data was strategically sound, brand compliant, accurate, integrated, and appropriately executed
  • Carefully proofed own work and assisted in proofreading and editing colleagues' work
  • Actively used managers' and clients' feedback as well as test data to revise and enhance copy for maximum SEO effectiveness
  • Studied customer segments and addressed each carefully and appropriately in copy

Co-Editor
Richmond.com - Richmond, VA
June 2007 - August 2008
  • Accountable for managerial, editorial, and production duties within the Web site's six-person editorial department
  • Duties included editing incoming staff and freelance stories, editing HTML to fit site’s format, scheduling and placing articles, continuous site monitoring, budget management, and external news site monitoring
  • Maintained active role in cultivating story ideas, editorial coaching, and brainstorming
  • Member of company's five-person management team
  • Coordinated and supervised seasonal teams of interns
  • Responsible for interviewing and hiring new talent
  • Maintained and developed content sharing partnerships with other local and national publications
  • Produced special guides, general assignment stories, humor articles, photo galleries, etc.
  • Marketing responsibilities included daily promotion and sharing of published stories though email lists, social networking Web sites, and correspondence with local bloggers and talk radio hosts
  • Acted as brand ambassador at numerous networking and promotional events

Business Editor
Richmond.com - Richmond, VA
February 2006 - June 2007
  • Produced daily stories and weekly columns for the online portal's business and economic development channels
  • Duties also involved covering a variety of human interest, local life, and political events through stories and blog postings
  • Developed, edited, and produced four weekly columns
  • Managed, edited, and advised business freelancers and columnists

Staff Writer/Photographer
The Financial News and Daily Record - Jacksonville, FL
August 2004 - December 2005
  • Covered daily business and legal news, as well as news related to the local NFL team, the Jacksonville Jaguars
  • Also contributed articles and photographs to the publisher's other three weekly and monthly specialty entertainment publications


FREELANCE EXPERIENCE


Senior Copywriter
Milepost 0 Creative - Richmond, VA
December 2013 - Current
  • Created edgy, compelling SEO copy for various clients’ Web sites and email campaigns
  • Collaborated with owner on search for potential projects and clients
  • Notable clients include Basic Construction Co.

Owner
Brockwell Creative - Richmond, VA
January 2009 - current
  • Created outside-the-lines marketing plans and full-scale brand launches for various clients with a focus on non-traditional PR, SEM, social media, and unique direct mail solutions
  • Notable clients included renowned tattoo artist Mike Moses, Courthouse View Apartments, Entec Solutions, RVA Media, and Snagajob.com

Senior Copywriter
Underdog Copy and Creative - Richmond, VA
January 2009 - June 2009
  • Created edgy, compelling SEO copy for various clients’ Web sites and email campaigns
  • Collaborated with owner on search for potential projects and clients
  • Notable clients included Snagajob.com and JobCity.com

Contributing Writer
Richmond Bride Magazine - Richmond, VA
December 2007
  • Wrote "Guy Side" column under pseudonym K.J. O'Siadhail

Contributing Writer
BFG Communications - Nationwide
October 2006 - October 2007
  • Covered numerous Camel-sponsored events and produced web content for the cigarette maker's lifestyle website, camelsmokes.com

Contributing Writer/Photographer
The Independent-Messenger - Emporia, VA
December 2005 - February 2006
  • Covered local high school sports on a weekly basis

Contributing Photographer
Wenner Media - New York, NY
October 2005